JBS
Since exploding as a global leader in meat production, JBS has had trouble staying on the right side of public perception. But they also do a lot of good, and maybe don’t deserve all the connotations of their nickname “The Butchers from Brazil.” So we helped soften their image—and demonstrated their impact in a place that everyone understands.
AGENCY: HZDG
CD: Xavier Rodon
ACD: Carl Nielson
ACD (COPY): Austin Duck
ANIMATION: Laundry/Sean Cullen
PROD: Laundry
AGENCY: HZDG
CD: Xavier Rodon
ACD: Carl Nielson
ACD (COPY): Austin Duck
ILLUSTRATION: John Ed De Vera
JBS “This is food.”
Food makes everything better. And not just in that “mom’s making your favorite chicken nuggets because you got punched in the face at school” kinda way. Because when you’re fed, you can focus on the future—your education, your community, the wellbeing of the planet. And that’s the kinda stuff we told the world’s largest food company that they should be into.
Out of Home
Credits
AGENCY: HZDG
CD: Xavier Rodon
AD: Carl Nielson
COPY: Austin Duck
DIRECTOR: Cameron Harris
PRODUCTION: Gravy Films