American Chemistry Council
The biggest problem with single-use plastics is that people believe the name. So the plastics are used and thrown away, they form floating continents in the oceans, worm their ways into our bloodstreams, make sea life more credit card than fish… bad things. But now, plastics recycling processes exist. Used spoons can become jackets. The problem doesn’t have to be a problem. And the American Chemistry Council hired us to help people understand that.
Credits
AGENCY: BCW
CD: Xavier Rodon
AD: Carl Nielson
3D: Serial Cut