Under Armour Connected Fitness
Like most people, athletes like to know where they’re at physically. Unlike most people, they like to know it in real time—not just once a month when they work up the courage. Enter Under Armour Connected Fitness in all of its glory, complete with shoe launches, product packaging, CES experiences, and more (I did all that).
UA Gemini 2 Smart Shoe Launch
Packaging design and product applications
Smart shoe packaging & product application
CES Booth Concept & Design
Sales Meeting
Credits
AGENCY: (In house) Under Armour
CD: Brian Boring
ACD/DESIGN: Carl Nielson
COPY: Jed Jecelin
3D: (Various) Big Block/Mirada
PHOTO: Jay Michelfelder