Muhammad Ali Training
When given the opportunity to work on a launch like this you want to do something amazing. The real assignment was making him relevant to younger kids, that may have never heard of him. We used his own words and actions to show a younger generation what greatness looks and sounds likes.
“Float like a butterfly. Sting like a bee. You can’t hit what your eyes don’t see.” Muhammad Ali
“The fight is won or lost far away from the witnesses, behind the lines, in the gym and out there on the road, long before I dance under those lights.” Muhammad Ali
“It's just a job. Grass grows, birds fly, waves pound the sand. I beat people up.” Muhammad Ali
“If you even dream of beating me you'd better wake up and apologize.” Muhammad Ali
“I've tussled with a whale. I done handcuffed lightning. And throw thunder in jail.” Muhammad Ali
Credits
CD: Carl Nielson/Roel Concepion
AD: Carl Nielson