Under Armour Curry 3
If you love sneakers, then you know the story around a sneaker matters. We made these to highlight each of the colorways showing how they relate to Curry’s story and style of play. This established a deep connection between the athlete and the product.
Credits
CD: Jed Jeclin/Sean Flanagan
ACD: Carl Nielson
AD: Robert Fraze
(COPY): Jed Jeclin
FILM: Mozell Films/UA
Allstar Seeding
Curry 3 launched with a message of Make that old… in reference to his team's loss in the finals to the Cavaliers. Hype around the shoe waned quickly after the release.
Using the seeding model that is popular in "sneaker head" culture we created a unique package that was interactive, encouraging the recipient to physically Make that old...